BIRMINGHAM — Things are about to be “popping” at Books-A-Million.
Books-A-Million, the second-largest bookstore retailer in the United States, is teaming up with Pop Mart, a rising global force in pop culture and entertainment, to bring their wildly popular characters to fans across the country.
Launching this month – just in time for the fall shopping season – this partnership will debut in all Books-A-Million retail locations and online at www.booksamillion.com, with ongoing availability in-store and online.
“We’re always looking for ways to delight our customers with products that are both unique and meaningful,” said Kathy Gagliano, executive vice president of merchandising at Books-A-Million. “Pop Mart’s iconic characters connect with our bookstore community because they celebrate creativity, self-expression, and the joy of engaging with characters that inspire us.”
The fall launch comes at a moment when collectible designer toys and pop culture collaborations are driving significant excitement among consumers, making Pop Mart’s arrival a timely addition to Books-A-Million’s mix of exclusive and collectible products.
“We’re thrilled to partner with Books-A-Million and bring our characters to life in such a historic store,” said Brandi Hammons, head of Pop Mart Retail marketing, The Americas. “Like Pop Mart, BAM! is a destination for adventure, connection, and art in many forms. As an artist-forward IP company, many of our most beloved characters’ origin stories are in books, making them right at home in BAM! Stores.”
Pop Mart’s most beloved IP characters, including SkullPanda, Molly, Crybaby, Dimoo, and the Monsters will be featured in a range of designer toy collectibles, making this collaboration a must-have for fans of unique pop culture experiences.
The partnership will merge Pop Mart’s world-class design and character storytelling with Books-A-Million’s reach and customer community.
“Partnering Pop Mart with Books-A-Million felt like a natural fit,” said Erica Graf, vice president of general merchandise. “Pop Mart is at the heart of a cultural trend that’s capturing fans everywhere, and bringing the two together allows us to create a destination where fans can immerse themselves in stories, discovery, and the thrill of collecting.”
Founded in 1917 as a street corner newsstand in Florence, Books-A-Million has grown to become the premier book retailing chain in the Southeast, and the second largest book retailer in the nation. Based in Birmingham,the company operates more than 260 stores in 32 states and the District of Columbia.
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