HUNTSVILLE – Today, CommentSold launched its live selling technology solution Videeo, the company’s best-in-class, live video commerce technology for the enterprise market.
Live-selling has been gaining momentum with commerce-initiated sales expected to reach between 10 to 20 percent of e-commerce sales by 2026, according to statistics from McKinsey Digital.
Within that space, HubSpot trends show that in every age group from 18 to 54, more than 55% of consumers say they prefer live video content when it comes to buying a brand or dealing with a business. This is confirmed by trends that show 67% of live-stream event viewers become repeat purchasers.
CommentSold is a Huntsville-based commercial live-selling platform. The company has generated more than $1.65 billion in gross merchandising and shipped more than 94 million products.
Videeo helps deliver engaging, branded live video commerce experiences. The technology integrates live-selling into an online retailers’ e-commerce stack.
“As consumer expectations and shopping behaviors continue to evolve, it’s proven that retailers that leverage live video commerce continue to experience major success,” said Brandon Kruse, CEO of CommentSold. “Videeo is the best-in-class solution that empowers large retailers to quickly implement live video commerce and create entertaining experiences that consumers crave. As the leader in the space, we have years of proven industry-leading experience working with thousands of retailers shipping over 94 million items through our technology.
“Our unrivaled expertise drives our innovation and we are excited to continue to help our customers scale.”
Kruse said enterprise retailers that do not have an a live video commerce strategy will face a major challenge staying competitive.
With CommentSold’s Videeo, Kruse said, retailers can meet demand by establishing relationships with customers through visual entertainment and compulsive commerce on websites, social channels, and mobile apps.
Videeo gives enterprise retailers the ability to go live everywhere at once. It can stream live shoppable videos across websites, social media platforms, and mobile apps. Through this, customers can easily make purchases via their preferred channel.
Videeo users are said to “own their audience” as transactions occur on the enterprise retailer’s existing e-commerce checkout. Customer data remains in the enterprise retailer’s database to ensure privacy protection
Videeo will also help retailers sell 24/7 with every live video sale available on-demand.
Today’s national launch follows a successful early 2022 Videeo limited rollout. A select group of enterprise clients on their initial foray into a video commerce platform gave a thumbs up .
Videeo is available for enterprise retailers by clicking here.
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