LEBANON, Tenn. – Where’s the old man and the barrel?
That’s the first thing people notice when they see the new Cracker Barrel sign.
And it’s part of the beloved restaurant’s new “All the More” campaign.
Anchored in Cracker Barrel’s signature gold and brown tones, the updated visuals will appear across menus and marketing, including the fifth evolution of the brand’s logo, the company said.
“We believe in the goodness of country hospitality, a spirit that has always defined us,” said Sarah Moore, chief marketing officer of Cracker Barrel. “Our story hasn’t changed. Our values haven’t changed. With ‘All the More,’ we’re honoring our legacy while bringing fresh energy, thoughtful craftsmanship and heartfelt hospitality to our guests this fall.”
Along with the “enhanced brand look and feel,” the campaign includes remodeling restaurants as well as music from country music artist Jordan Davis.
“Cracker Barrel has always felt like home to me. It’s where the food hits just right, the people treat you like family, and the pace lets you slow down and take a breath,” said Davis. “That’s something I try to bring into my music too; real moments that feel good and bring people together. I’m proud to be part of this next chapter and to celebrate what makes Cracker Barrel so special to so many.”
To kick-off the partnership, Cracker Barrel and Jordan Davis will host “A Taste of Country, Anytime” event today in New York City. The event will bring the full Cracker Barrel country hospitality experience to the big city, complete with entertainment on the front porch, rocking chairs, classic Cracker Barrel games and crave-worthy food.
As a treat, Cracker Barrel will offer a complimentary Classic Side with any purchase Saturday and Sunday.
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