MADISON – Real estate in North Alabama and Southern Tennessee is entering a new chapter.
Chris Hulser-Hoover, former president of the Huntsville Area Association of Realtors, and Tip Hulser-Hoover have launched New Direction Realty Group, a full-service independent brokerage.
State director for the Alabama Realtors Association and a licensed Realtor/broker since 2008, Chris Hulser-Hoover has helped more than 1,000 buyers and sellers achieve their real estate goals. In addition to leading in the field, he has served as a volunteer leader within the industry — most notably as the 2023 president of the and currently as a .
Hulser-Hoover brings more than 20 years of experience as a luxury custom home builder. His hands-on knowledge of high-end construction and design adds to the firm’s expertise, especially in the luxury and new construction markets.
“This isn’t just a rebrand — it’s a rebirth,” said Hulser-Hoover. “We’ve exited from EXIT and stepped into something truly our own. New Direction Realty Group reflects who we are at our core: directional, driven, and deeply committed to both our agents and our clients.”
New Direction Realty Group offers:
- Competitive compensation plans
- Lower office and transaction fees
- Top-tier agent training and mentorship
- A powerful, relationship-based brand
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