L.L.Bean set for grand opening with weekend of family-friendly festivities

L.L.Bean Bootmobile rolling into Huntsville (Facebook, 256 Today)

Iconic outdoor retailer L.L.Bean is opening its first Alabama location at Bridge Street Town Centre this Friday, April 3, with a weekend of family-friendly festivities.

The nearly 16,000-square-foot store will offer L.L.Bean’s full range of four-season apparel, footwear, and gear, including its signature Bean Boots and Boat and Tote bags. The grand opening celebration includes free product customization, photos with the Bootmobile, lawn games, giveaways, and Maine-inspired food and coffee from local partners.

The first 100 customers each day will receive special gifts, and L.L.Bean is contributing $10,000 to the Heart of the Valley YMCA to support summer camp access for underserved youth.

“Opening our first store in Alabama is an exciting milestone,” said Corey Bouyea, L.L.Bean vice president of stores and retail operations. “We look forward to welcoming Huntsville residents to explore our products and enjoy the outdoor-inspired weekend activities.”

The celebration runs Friday, April 3, and Saturday, April 4, from 9 a.m. to 8 p.m.

Recent in Business

North Alabama’s growing entrepreneurial ecosystem took center stage this week as the Singing River Trail Launch Tank competition returned for its fifth year, awarding $25,000 in funding to small business […]

The Shoals Economic Development Authority has been awarded more than $3 million for upgrades at a local industrial park, a move that will help ready the region for new jobs and […]