DECATUR – Sarah Macaluso has been promoted to vice president of client experience & strategy for Red Sage Communications, the agency announced. Red Sage is an advertising agency with offices in Huntsville and Decatur.

Since joining Red Sage team in 2018, Macaluso has worked with executive leadership to bring innovative solutions and services to their clients. Her efforts have also helped craft the agency’s best practices and strategy standards of excellence for future Red Sage team members.

“Over and over, Sarah has proven her value to Red Sage and the clients she serves,” said Ellen Didier, Red Sage founder and president. “This latest promotion is very well deserved and will allow Sarah to focus more completely on ensuring the services Red Sage provides and the relationships we build with our clients are second to none.”

Macaluso, the former senior marketing specialist, takes a newly created position.

“Sarah is an outstanding strategist, who understands the value of integrated communications and when to apply different cross-channel tactics for maximum return on investment,” said Michelle Stark, vice president of sales and marketing. “In the role of vice president, she can even more effectively nurture our agency’s institutional commitment to surprising and delighting our partners.”

Macaluso is involved in community and economic development initiatives and serves on the board of directors of the Singing River Trail. She is also recruitment/marketing vice chair of Leadership Greater Huntsville; Launch 2035’s public relations and marketing strategic advisor; and is a member of the Huntsville Committee of 100’s Young Professionals.

Click here to read Sarah Macaluso’s recent story at 256 Today.