MOORESVILLE — Natasha McCrary and her Alabama-based company, 1818 Farms, have been recognized as a featured business on Amazon’s women-owned storefront – a major recognition that spotlights her story on Amazon’s storefront dedicated to female entrepreneurs.
As one of the featured brands across the country, 1818 Farms provides a leading example of how small, independent businesses can thrive on a global scale.
McCrary’s journey from small-town farmer to national business leader exemplifies the impact that women-owned businesses are making in today’s online stores. Amazon’s women-owned storefront serves as a dedicated shopping destination where customers can discover and support innovative female entrepreneurs.
With McCrary’s feature, Amazon provides the opportunity to spotlight her success in building a mission-driven, sustainable, and high-quality business.
“To me, this is more than just a feature, this is a celebration of what’s possible when you chase a dream with passion and perseverance,” said McCrary. “What began as a passion project to teach my children the importance of living sustainably, has grown into something bigger than I could have ever imagined.
“I am incredibly honored to represent thousands of women-owned small businesses across the country and to have 1818 Farms showcased in such a powerful way.”
Since its founding in 2012 in Mooresville, 1818 Farms has grown from a small family farm into a nationally recognized brand.
The company’s handcrafted bath and beauty products, including its best-selling Shea Crème, bath tea, argan face serum, and other hand-made skincare products, have gained a devoted following.
Selling the brand’s products in Amazon’s store has been instrumental in expanding 1818 Farms’ reach, leading to a series of high-profile accolades, including earning Amazon’s Women-Owned Small Business of the Year award in 2019, and being named as a “Featured Brand” at the Amazon Accelerate Annual Conference in 2023.
More than 60% of sales in Amazon’s store come from independent sellers, most of which are small and medium-sized businesses. With the launch of its Support Small storefront, Amazon is further amplifying these businesses, including 1818 Farms.
As one of the features on Amazon’s women-owned storefront, McCrary is not just showcasing her brand, but inspiring women entrepreneurs nationwide.
Her inclusion underscores 1818 Farms’ growth in the e-commerce space, displaying that with dedication, quality craftsmanship, and the right partnership, small businesses can achieve remarkable national success.
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