A focus on quality, service and community
For Ainsworth Homes, homebuilding is more than construction, it’s about creating a place where families can truly live. Owner Will Ainsworth says quality and personal service drive every project, whether it’s a single custom build or a full neighborhood development.
“This is one of the biggest purchases people will ever make, and we want to give them a product they’re proud of,” Ainsworth said. “When we hand over the keys, we want homeowners to feel confident they can enjoy life, whether that’s watching football, grilling, or spending time on the water, without worrying about their house.”
Founded and based in North Alabama, Ainsworth Homes builds roughly 30 homes a year across Marshall County and parts of Madison County. The company specializes in custom homes and thoughtfully designed communities, guiding buyers through every step of the process.
Designed for Luxury and Lifestyle
Ainsworth homes are designed to blend elegance and comfort. Gourmet kitchens, custom closets, spacious walk-in showers, and large soaking tubs are just a few of the standout features.
“We build luxury spec homes and custom homes, so we can literally create any range of home a buyer dreams of,” said Rebecca Hinds, vice president of design and sales. “Every detail, from the tall walk-in showers to the big soaker tubs, is carefully planned to make each house feel unique and personal.”
Custom Homes: “You Dream It. We Build It.”
In addition to planned communities, Ainsworth Homes works with individual clients to bring custom designs to life. Buyers can bring their own blueprints or collaborate with the company’s design team to create a one-of-a-kind plan.
“The custom experience is everything for us,” said Will Ellrod, president of Ainsworth Homes. “We work hand-in-hand with clients on their plans and selections. Even if they think an idea might not be feasible, our engineering and construction team often finds a way to make it happen. We take pride in delivering a home that reflects their vision without compromising quality or budget.”
A Hands-On, Client-First Approach
Whether building a waterfront retreat or a one-of-a-kind custom residence, Ainsworth Homes prides itself on a collaborative, transparent process. The team’s design studio gives clients access to expert guidance, curated finishes, and thoughtful advice at every stage.
“We’re open-eared and open-minded with every homeowner,” Ellrod said. “Our goal is to create a positive experience and a home you’ll love for years to come.”
Community Spotlight: Spring Creek Pointe
Ainsworth Homes is known for creating thoughtfully planned communities that combine quality construction with desirable locations. From family-friendly neighborhoods in Marshall County to custom residences along Lake Guntersville, each development reflects the company’s commitment to craftsmanship and lifestyle.
The builder’s newest showcase community, Spring Creek Pointe, captures the very best of lakefront living. Nestled on scenic Lake Guntersville, this premier development offers both lakefront and lake-access lots inside the Guntersville city limits, a rare combination that balances privacy with convenience.
“Spring Creek Pointe is Guntersville’s newest lakefront community,” said Hinds. “What makes it special is that you have private neighborhood lake access and the choice of lakefront or lake-access lots. That simply doesn’t exist anywhere else in the area.”
The neighborhood features 23 buildable lots, released in phases of six. Homeowners will enjoy private amenities such as a two-slip boat dock, making it easy to spend a day on the water and return directly to their own backyard.
Spring Creek Pointe joins Ainsworth’s growing portfolio of communities across North Alabama, each designed to offer beautiful homes, convenient locations, and a lifestyle centered on quality and comfort. Whether buyers are seeking a custom dream home or a move-in-ready lake retreat, Ainsworth Homes continues to set the standard for exceptional living.
