Alabama A&M brand plants flag in Birmingham

BIRMINGHAM — The Magic City skyline just got a little more maroon.

The Alabama A&M University brand is now on display on the largest billboard in the state. Located above the Two North 20th Building in Birmingham’s downtown, the 179-by-25-foot sign amplifies the AAMU message in the heart of Alabama.

Atop the 17-story building at Morris Avenue, AAMM-themed billboards can be seen on both sides of the board dubbed the “Birmingham SkySign” with sightlines from major highways viewed by over 370,000 passersby per month.

🐶 The Birmingham skyline just got a little more maroon. The largest billboard in the state now celebrates Alabama’s largest #HBCU. As we prepare to celebrate 150 years, we’re reimagining what it means to Start Here and Go Anywhere. Buckle up. 👀 #ProtectTheHill pic.twitter.com/XsUNs1JhgT

— Alabama A&M University (@aamuedu) August 8, 2024

“This placement is one of many activations we’re using to continue to grow brand recognition and affinity here in Alabama and beyond,” said Assistant Vice President Aaron Thompson. “The SkySign represents a huge opportunity to plant our brand flag in a city that is incredibly important to Alabama A&M. Out-of-home advertising opportunities also represent a point of pride for students, alumni and friends of AAMU.”

Alabama A&M was recognized this year for advertising and marketing success with a national campaign to increase visibility, engagement, and choice for the state’s largest HBCU (Historically Black College and University). The AAMU brand is activated in 10 major U.S. markets including Chicago; Washington, D.C.; Detroit; and Atlanta.

“Our university is on a historic growth trajectory,” said Jamal Ali, vice president for Marketing, Communications, and Advancement. “Record enrollment, booming alumni engagement, and a growing campus are all signs of the bold new future coming into focus on The Hill. As we approach the celebration of 150 years, our work is all about building an AAMU we can all be proud of for years to come.

“As the billboard says: ‘Start here. Go anywhere.'”