NEW YORK — Alabama A&M’s “Rivalry Week Series” continues to bring in the awards.
The latest win for the Office of Marketing, Communications, and Advancement came during the recent Shorty Awards. A&M won the Education category which honors the most effective and creative use of social/digital platforms by educational institutions, programs and services.
The 17th annual Shorty Awards underscored the growing influence of digital and social media as drivers of innovation, brand identity, brand identity, and cultural leadership. AAMU Marketing and Media Relations Coordinator Collin Malone was at the ceremony New York City.
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“It’s an honor to bring home this honor to Alabama’s largest HBCU,” said Malone. “This recognition is a tribute to the hard work of our entire team and our production partners.”
Alabama A&M’s Shorty win marked the first in the institution’s history. The branded video series celebrating the Magic City Classic was produced by JTWO films. Other honorees included Google, MTV, PetSmart, Dunkin’, Visa, Disney+, Nickelodeon, and more.
“The Shorty Awards have grown alongside a creator economy now reshaping media, business, and culture,” said Junmian Sun, managing director of the Shorty Awards. “What excited me most isn’t just the innovation we see, it’s the ownership, the community-building, and the reinvention of storytelling in real time.”
The Shorty Awards (also known as “The Shortys”) honors the most innovative work in digital and social media by brands, agencies and organizations. The Shortys’ mission is to celebrate, inspire and push the boundaries of excellence in digital storytelling.
“This milestone recognition adds to a year that really focused on taking the AAMU brand into new territory,” said Assistant Vice President Aaron J Thompson. “The Shortys place our team in good company and serves as motivation to push the boundaries of creativity in order to shine the brightest light possible on Alabama A&M University.”
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