AMLA’s Karen Beasley named Alabama Restaurant and Hospitality Association’s Tourism Promoter of the Year

DECATUR — Karen Beasley, vice president of marketing and communications of the Alabama Mountain Lakes Tourist Association, has been named the Tourism Promoter of the Year by the Alabama Restaurant and Hospitality Association.

The award was presented during the recent Stars of the Industry Awards Dinner, an annual celebration honoring outstanding professionals in Alabama’s hospitality sector, recognizing exceptional individuals and teams in restaurants, hotels, tourism and hospitality management throughout the state.

“Karen’s dedication to showcasing all that North Alabama has to offer is unmatched,” said AMLA President/CEO Tami Reist. “Her passion for connecting visitors with authentic, memorable experiences has strengthened our region’s reputation and supported the hospitality businesses that make our communities thrive.

“We are incredibly proud to see her talent recognized on a statewide level.”

Beasley was selected for her achievements in elevating the visibility of North Alabama’s destinations, attractions and experiences through international sales missions, innovative marketing campaigns and strong industry partnerships.

She played a key role in launching the North Alabama Patriot Trail and expanding the North Alabama Waterfall Trail from 14 to 27 sites which attracted significant visitor engagement while strengthening regional tourism. Beasley also created a “Unique Stays for a Unique Getaway” marketing campaign which showcased one-of-a-kind lodging options across the region and resulted in increased bookings at AMLA’s member properties.

In addition, she played a significant role in the launch of AMLA’s new accessibility initiative, helping position North Alabama as a more accessible-friendly destination for visitors with disabilities.

Beasley serves on the board of directors for the Huntsville/Madison County Hospitality Association, is a member of the Decatur/Morgan County Hospitality Association and the Tennessee Valley Chapter of the Hospitality Sales and Marketing Association and volunteers with the Woody Williams Foundation and Vets Like Us.