Athens-Limestone County to host 2025 Rural Tourism Conference

ATHENS — Collaboration has been key to the growth – economic and population – for Limestone County.

And, in a few months, thanks to that teamwork, the eyes of three states will be on Alabama’s fastest growing county.

And, it’ll be another feather in the collective cap.

With the Athens-Limestone County Tourism Association taking the lead, Athens will host next year’s Alabama-Mississippi-Tennessee Rural Tourism Conference.

The conference is an annual event that aims to “provide the very best educational experience possible for tourism practitioners … securing presenters who are recognized leaders in the field and who can communicate their vision to our diverse audience,” according to the conference.

“Our team had only a short time to pitch the Athens-Limestone County community to the committee, and I think our passion for our city was evident and sparked their interest,” Athens Mayor Ronnie Marks said. “I am pleased that tourism officials from Alabama, Tennessee and Mississippi will be here next year to see first-hand why we’re so passionate about our historic and cultural treasures, recreational opportunities and shopping and dining options.” 

Of the 13 Alabama counties that submitted entries, Athens-Limestone County was among three chosen to make a final, in-person bid presentation, outpacing Decatur-Morgan County and Guntersville-Marshall County. 

“Our community is eager to share its beauty, history, and hospitality with the conference attendees,” said Limestone County Commission Chairman Collin Daly. “And we are confident that it will be a memorable and impactful event for all.”

Members of the winning bid presentation team included Marks, Athens-Limestone Chamber President Pammie Jimmar, and representatives from the Athens-Limestone County Tourism Association, Limestone County Economic Development Association, and Athens Main Street. 

“Winning the Rural Tourism bid for 2025 is a testament to our community’s hard work, dedication, and unique charm,” Jimmar said. “We are thrilled to see our beloved Athens-Limestone County recognized on such a prestigious platform. This opportunity will not only boost our local economy but also showcase the rich cultural heritage and natural beauty we are so proud of.

“Together, we will make 2025 a year to remember.”