Bank of America eyes North Alabama in expansion plans

(Tony Webster/Flickr)

HUNTSVILLE – North Alabama is among the new markets for Bank of America’s financial center network expansion plan, the bank recently announced.

Bank of America said it plans to open its first Alabama financial center in Birmingham in 2024, with plans to open five by the end of 2026. It plans to open centers in Madison in 2025 and Huntsville by 2026.

Aron Levine, president of Preferred Banking at Bank of America, said with the expansion, the company will operate financial centers in more than 200 markets across 39 states.

“Our financial center strategy is designed to serve our clients when, where and how they choose to manage their financial lives,” said Levine, “Although more clients are using our digital banking capabilities, many still visit our centers for in-person conversations about some of their more complex financial needs.

“Our redesigned centers make it easy for them to meet with professionals for tailored solutions and advice on their life priorities and financial goals.”

More than 2,600 teammates are also certified to serve clients who do not speak English, with nearly 90% certified in Spanish, and the remaining associates certified in at least one of 12 other languages.

As part of a nationwide partnership with ArtLifting, all financial centers in new markets will feature works by artists who are living with disabilities or impacted by housing insecurity. As of 2023, the program has expanded to feature 27 artists’ artwork displayed across nearly 1,000 financial centers across the country.

“As part of our high tech and high touch approach, we continue to invest in digital capabilities, and to modernize our financial centers to reach more clients and meet their evolving needs,” said Bank of America CEO Brian Moynihan. “By expanding our capabilities in these markets, we are able to better serve clients, and help drive local community growth and development.”

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