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Breathe and Brew: New year brings new brand of allergy relief

FLORENCE – Open your sinuses and breathe in the comforting aroma of coffee – all in the same place.

The ENT Center of Northwest Alabama is scheduled to open its state-of-the-art sinus and allergy clinic Breathe and Brew on Jan. 15. Located at 210 Seville Street in Florence, Breathe and Brew aims to revolutionize healthcare with a unique twist by offering a blend of sinus and allergy care with the comforting ambiance of a coffee shop.

Imagine a space where healthcare meets relaxation. Combining cutting-edge medical expertise with a warm, inviting atmosphere, Breathe and Brew’s mission is to redefine the patient experience. The clinic features a team of sinus and allergy specialists committed to providing personalized care as well as a relaxation cafe – a cozy space where patients and visitors can unwind and relax.

Breathe and Brew’s owner said he believes in enhancing the overall well-being of patients, and that extends beyond medical treatments. 

“We want patients to feel a breath of fresh air from the moment they step foot inside,” said Dr. Caleb Masterson, founder and CEO of ENT Center of Northwest Alabama.

Key features of Breathe and Brew include:

  • Comprehensive sinus and allergy care – Breathe and Brew brings together a team of experienced specialists dedicated to diagnosing and treating a wide range of sinus and allergy conditions, from seasonal allergies to chronic sinusitis.
  • Cutting-edge treatments – The clinic offers the latest advancements in sinus and allergy testing and treatment, including personalized treatment plans to address patients’ needs.
  • Relaxation cafe – Breathe and Brew is set apart by its welcoming coffee shop, offering premium brews, teas, and a selection of allergy-friendly snacks. Patients and visitors alike can unwind in a cozy environment.
  • Educational workshops – Breathe and Brew plans to host regular workshops and seminars on allergy wellness management and nutrition to empower patients with knowledge.
  • Community space – Beyond sinus and allergy care, Breathe and Brew aims to provide a sense of community by offering a comfortable space for individuals to connect, relax, and support each other on their wellness journeys.

Breathe and Brew invites the Shoals community to drop by Jan. 15 to experience the synergy of sinus and allergy care along with the comfort of a cup of coffee!


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