Church, Jelly Roll head a ‘Hardy’ lineup for Pepsi Rock the South

CULLMAN — The “Biggest Party in the South” returns next year and promises to treat fans to a bigger and better show.

Pepsi Rock the South 2024 is set for July 18-20 and tickets go on sale 10 a.m. Friday. Pre-sale registration is underway and the pre-sale starts 10 a.m. today. Pre-sale registration, tickets and additional information available at http://www.rockthesouth.com.

Headliners Eric Church, Hardy, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich featuring Gretchen Wilson, Priscilla Block, Flatland Cavalry and others throughout the three-day event.

“After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record breaking numbers, we are prepared for 2024 to be the most exciting year yet,” said Nathan Baugh, partner of Pepsi Rock the South. “Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

Rock the South was founded in 2012 to celebrate the spirit of people helping people and continues to support charities that help people every day in local Alabama communities. The event has raised more than $1 million for area charities: Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.

To meet the growing demands and popularity of the festival, organizers have increased the festival site by more than 45% and invested in massive infrastructure improvements for campers.

Also, to beat the heat, there is the Honky Tonk Hideaway – a large-scale, air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more.

The lineup for Pepsi Rock the South 2024 includes Eric Church, Hardy, Jelly Roll, Parker McCollum, Oliver Anthony, Warren Zeiders, Nelly, Big & Rich featuring Gretchen Wilson, Priscilla Block, Flatland Cavalry, Nate Smith, Wyatt Flores, Treaty Oak Revival, Kidd G, Gavin Adcock, Alana Springsteen and Dee Jay Silver.

“Crafting the lineup for Pepsi Rock the South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, partner of Pepsi Rock the South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want to ensure they have an unforgettable three days.

“We have so many great things in store for Rock the South 2024.”