HUNTSVILLE — Riding a 35-year partnership, Huntsville-Madison County Airport Authority extended its contract with Clear Channel Outdoor’s Airports Division for another 10 years.
Through the airport advertising relationship that began in 1989, Clear Channel will provide the latest high-tech media for Huntsville International Airport.
“This renewal of our relationship with visual advertising partner Clear Channel could not come at a better time as Huntsville International has embarked on HSV Refresh, a multi-million-dollar renovation of our terminal and facilities,” said Huntsville International Airport CEO Butch Roberts. “The exciting new technology that Clear Channel is bringing to our facilities will modernize the appearance of advertising opportunities in our terminal and enhance the overall impression of our airport for our customers.”
The innovative advertising network is set to reach Huntsville International Airport’s 1.5 million annual passengers through dynamic out-of-home brand experiences across the entire airport.
HSV was named the No. 1 Best Small Airport in the 2024 Newsweek Readers’ Choice Awards and is known throughout its 18-county service region for outstanding customer service and state-of-the-art technology and convenience.
The largest commercial airport in North Alabama, HSV has nonstop service to 14 destinations, including Atlanta, Charlotte, Chicago, Dallas, Denver, Detroit, Houston, Las Vegas, Los Angeles, Miami, Orlando, Tampa and two airports in Washington D.C. – Dulles and National. The airport is quick and easy to navigate, and convenient to all the attractions and businesses in North Alabama.
Clear Channel Outdoor’s investment in the new media program will include:
- Two large LED video walls accented by custom impactful regionally themed murals highlighting the richness and depth of the Rocket City;
- A new gate hold digital network, which will be integrated into the renovated gate hold HSV intends for completion over the next year and will significantly expand exposure and enhance the modernization work HSV is doing;
- Three dynamic four-sided digital columns that will impact the arrivals departure area;
- New key print assets;
- A reduction in static displays which will open sight lines throughout the terminal for brands to activate even more alluring ad campaigns throughout the airport.
“We truly value and are proud of our 35-year partnership with Huntsville International Airport,” said Morten Gotterup, president, Clear Channel Outdoor, Airports Division. “This is an exciting moment in time for Huntsville International Airport, which is well-known throughout the country for its beauty and convenience for air passengers. We are ready to work alongside HSV’s innovative team to take our cutting-edge advertising and sponsorship program to an entirely new level and align with the airport’s design overhaul to offer unique and immersive brand experiences to its customers.
“Clear Channel is committed to delivering a truly customized and impactful program to serve our partners at HSV and grant premier exposure to our advertisers.”
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