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Tourism has $1.7B economic impact on Madison County in 2021

HUNTSVILLE – The estimated economic impact of visitors to Madison County exceeded $1.7 billion, according to the Alabama Tourism Department.

The number, a 42% increase over pandemic-impacted 2020, is based on data from the Alabama Tourism Industry Economic Impact Report 2021.

Even when compared to 2019, which was the previous record year, the 2021 economic impact figures are up by more than 6%.

“We’re thrilled to see new visitor and economic impact records for Madison County,” said Judy Ryals, president and CEO of the Huntsville/Madison County Convention & Visitors Bureau. “The hospitality industry here is both strong and resilient, and we benefit from elected officials who understand the importance of our industry.

“With the continuing growth of the community as well as the addition of world-class facilities like the Orion Amphitheater, I’m confident that we’ll see the numbers continue to increase.”

The report shows a similar trend in the number of visitors to Madison County. The 3.7 million visitors in 2021 far exceeded the 2.8 million who visited in 2020.  The previous record for visitors was 3.6 million in 2019. The number of visitors in 2021 increased by 32% over 2020 and 3% in 2019.

The number of jobs in travel and tourism Madison County in 2021 jumped to more than 21,000 after falling to less than 15,000 during 2020. As a result of the visitor expenditures, every household in Madison County saved more than $1,000 in taxes in 2021, compared to $700 in 2020.

The report also shows Madison County was the second most visited county in Alabama in 2021, only behind Baldwin County, which includes the beachfront communities of Gulf Shores and Orange Beach.

Click here to download the full report from the Alabama Tourism Department.

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