HUNTSVILLE — While TARCOG has been around for nearly 60 years, it is one of the least recognized organizations despite serving an area of more than 750,000 people.
So, to increase its visibility, the Top of Alabama Regional Council of Governments is going digital, with hopes of going viral.
TARCOG has unveiled its YouTube channel that will feature videos to explain what the agency does and how it can be of help to the community.
“We’ve been around for 57 years and while many people in our region know about the Top of Alabama Regional Council of Governments and what we do, we feel there are still many who do not,” Executive Director Michelle Gilliam Jordan said. “With our Area Agency on Aging and our Economic Development and Planning team, we make a huge impact throughout the region and we’re ready to do more.”
Adding a video element that will be available online 24/7 is another way to engage with those in DeKalb, Jackson, Limestone, Madison and Marshall counties, she said.
The first agency overview video is ready for viewing. Overviews of the Area Agency on Aging and the Economic Development and Planning departments will follow.
Then, each month one of TARCOG’s key programs will be featured to help educate the community about the services.
Jordan said the videos will go hand-in-hand with the agency e-newsletter and social media platforms.
“Our goal is that the TARCOG YouTube channel will be used by people across the region to find help as they navigate the challenges of aging and caregiving, as well as for our county and municipal leaders who are looking to grow and expand their communities,” she said.
The new channel allows TARCOG to share events and activities in a way that makes the content available to a broader audience on their time schedule because the videos can be watched at a person’s convenience.
TARCOG’s channel may be found on YouTube @TARCOG_AL.
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