Hibbett joins Uber Eats for on-demand streetwear and sneaker delivery

BIRMINGHAM — Agility and speed.

Those two words reflect athletic skills.

They also reflect an iconic food delivery company – one that has now joined the retail playbook of a Birmingham-based athletic merchandise company.

Uber Technologies and Hibbett have announced a partnership bringing the retailer’s broad selection of athletic-inspired fashion, footwear and accessories to the Uber Eats platform.

Now, customers can shop from nearly 900 Hibbett locations nationwide, getting the latest sneakers, performance wear, and fan favorites delivered on demand or on schedule, right to their door, the companies said in a news release.

Athletes, sneaker enthusiasts, and fans alike can browse and purchase everything from the latest sneaker releases, running shoes and lifestyle sneakers to workout apparel and streetwear directly through the Uber Eats app.

“We’re thrilled to share our new partnership with Uber Eats – a collaboration that reimagines what it means to shop locally,” said Hibbett CIO Bill Quinn.”By bringing together the agility and speed customers love from Uber Eats with the trusted Hibbett shopping experience, we’re creating a new convenient way to shop for athletic-inspired fashion, the latest sneaker drops from brands like Nike and Jordan and much more.

“This initiative isn’t just about faster delivery, it’s about more access for our local communities.”

For more than 80 years, Hibbett has been a trusted destination for families, athletes and sneaker collectors — offering top brands, best-in-class service, and a deep connection to local communities. By joining Uber Eats, Hibbett said it is expanding its commitment to access and convenience, meeting customers where they are and getting gear to them fast.

This partnership marks another milestone in Uber Eats’ expansion beyond food, as the platform continues to grow its retail offerings and connect consumers with the everyday products they need, the news release said.

With Hibbett now available, Uber Eats said it is growing its brand as a one-stop destination for lifestyle, performance, and sport.

“As people gear up for the season ahead, we’re excited to make Hibbett’s iconic selection of footwear and apparel just a tap away,” said Hashim Amin, head of retail for North America at Uber. “From sneakers to sportswear, Uber Eats is here to deliver what consumers need — fast.”

How It Works

1. Open the Uber Eats app and navigate to the “Retail” category.
2. Select a local Hibbett store.
3. Browse sneakers, apparel, and accessories.
4. Add items to your cart, choose delivery time, and place your order.
5. Track your order in real time as it makes its way to your door.