ATHENS — Things are booming in the Tennessee Valley.

And it’s not only the sounds from Redstone Arsenal.

A Georgia-based real estate investment fund has purchased property on Cambridge Lane near U.S. 72 in Athens for a 300-home development with “curated boutique retail in a village-style setting.”

DDB Capital Fund of Alpharetta, Ga., said it has secured 124 acres in Athens as part of its mission to introduce “higher living,” creating lasting value for families and strong returns for the fund’s investors.

The development features retail spaces and a walking path, fostering a seamlessly integrated community, DDB Capital said in a news release. Plans include 300 single-family homes, a resort-style pool, gym, pickleball courts, and green spaces. 

Home sales are expected to begin by the middle of next year.

DDB cited the thriving local economy in Athens, its top-ranked schools, and “vibrant downtown” filled with unique shops, restaurants, and cultural attractions, making it an increasingly desirable destination for homebuyers.