PLANO, Texas – Lights! Camera! Action!
A Huntsville-made Corolla Cross Hybrid may become the next YouTube sensation.
Well, maybe not a sensation, but pairing with Internet icon King Bach doesn’t hurt.
Toyota has partnered with SiriusXM to unveil the short brand film “Tea Time,” launching its newest national ad and media campaign celebrating the exciting Corolla Cross Hybrid.
“Tea Time” features Bach, who boasts more than 54 million followers combined on Instagram and TikTok, the automaker said. He returns to the Toyota limelight after the success of last year’s Corolla Hybrid campaign “Getaway Driver.”
Assembled at the Mazda Toyota Manufacturing plant, the Corolla Cross Hybrid is a versatile SUV that combines fuel efficiency with dynamic style, smart tech, and off-pavement capability, the automaker said in a news release.
The new piece speaks to anyone that wants to break free of convention and live on their own terms, Toyota said. The spot runs through this month but will be always available on the Toyota USA YouTube Channel.
“We are thrilled to collaborate with King Bach again,” said Owen Peacock, general manager, Toyota Marketing and Communications. “His comedic energy and creativity perfectly capture the fun and adventurous spirit of the Corolla Cross.”
“Tea Time,” streaming on YouTube, plays on the eye-catching style and capable performance of the Corolla Cross, the news release said.
It opens with Bach – cool, charming, and confident – arriving for a date at a stately manor. The date’s delightfully posh father, Archibald, swings open the mansion door and is instantly infatuated with the 2026 Corolla Cross Hybrid, Toyota said. Sensing an opening to impress, Bach leans into the charm, and opts for freewheeling fun with Archibald.
Highlighting the hybrid powertrain and queuing up SiriusXM on the Toyota Multimedia System, the duo go on adventures from a quick spot of tea to an impromptu photo shoot, according to Toyota. They even prank a fellow suitor with a cheeky honk in the middle of his golf swing.
The Huntsville-built 2026 Toyota Corolla Hatchback FX Edition and Corolla XSE models also make cameo appearances.
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