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LoveSac bringing ‘cloud-like’ home furnishings showroom to Bridge Street Town Centre

HUNTSVILLE — There is something new and so comfortable coming to Bridge Street Town Centre, you will want to kick your shoes off and stay awhile!

LoveSac home furniture, home to “Sactionals – The World’s Most Adaptable Couch,” is set to open their newest showroom at Bridge Street Town Centre this fall. They will be located between Sephora and the new inline Sunglass Hut.

Shoppers will have the opportunity to experience the innovative customizable, washable, changeable, reconfigurable and FedEx-shippable solution for large, upholstered seating.

Described as “cloud-like” seating, LoveSac demonstrates a newer and more comfortable way of living for customers, while remaining committed to a higher standard of sustainability.

Sactionals have been designed to be strong enough to withstand the test of time, reducing the amount of furniture waste being added to landfills each year and there is a reason why.

Lovesac repurposes, on average, 600 water bottles to create the base upholstery fabric of each configuration, further upholding their environmentally friendly design ethos. This year alone, Lovesac will repurpose more than 35 million plastic water bottles.

“Given the employment and residential growth in the Huntsville-Madison MSA, the home furnishings category has been a key focus for Bridge Street,” said Ryan Ginty, general manager of Bridge Street Town Centre. “Lovesac is a perfect fit for Huntsville with its functional, customizable furniture solutions and a welcomed addition to the center.”

Shawn Nelson, CEO and founder of LoveSac, said they are excited to be opening their showroom at Bridge Street as they continue to grow the LoveSac brand.

“We look forward to continuing to help people reduce their ecological footprint by building products that are built to last a lifetime, and are designed to evolve with the customer, provide long-term utility and ultimately reduce the amount of furniture discarded into landfills,” said Nelson.

The Lovesac Company designs, manufactures and sells unique, high-quality furniture derived through its proprietary Designed for Life® approach which results in products that are built to last a lifetime and designed to evolve as customers’ lives do.

The company markets and sells its products primarily online directly at www.lovesac.com, but they are supported by direct-to-consumer touch-feel points in the form of showrooms like the one going in to Bridge Street later this year.

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