HUNTSVILLE – To bring the music industry in tune with other entertainment industries in the state, Gov. Kay Ivey signed legislation last week that updates Alabama’s Entertainment Industry Incentive Act of 2009.
The new law, which takes effect Oct. 1, expands the state’s support of creative industries by officially including music albums as qualified productions under the state’s entertainment rebate program.
Huntsville Music Officer Matt Mandrella joined Alabama Film Officer Meghann Bridgeman, Ivey, and legislative leaders in Montgomery last week, for the ceremonial signing.
Mandrella, who leads the city’s efforts to support and grow Huntsville’s music ecosystem, said the inclusion of dedicated incentives for music is a game-changer.
“Music creators in Alabama now have access to the same types of production incentives that have long benefitted the film and television industries,” Mandrella said. “It’s a giant step forward in empowering our state’s artists, producers and record labels.”
The legislation, which rebrands the Alabama Film Office as the Alabama Entertainment Office, raises the annual cap for entertainment production incentives to $22 million, setting aside $2 million specifically for music albums.
Mayor Tommy Battle praised the bill as a big win for Huntsville and Alabama’s growing music economy.
“This legislation sends a strong message that Alabama is serious about supporting the music industry,” Battle said. “From studios to songwriters, we have created an environment where talent can thrive. I appreciate the work of our state leaders and the influence of the city’s music officer in this milestone achievement.”
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