New gener8tor program to provide ‘spark’ for North Alabama entrepreneurs

HUNTSVILLE — It takes a spark to light a fire and, in the case of local entrepreneurs, their creative business “fires” can soon be lit by SPARK.

SPARK, a new gener8tor program, is designed to empower innovators, builders, and developers in North Alabama to transform their ideas into viable startups.

“SPARK is all about turning big ideas into tangible realities,” said Rochelle Silveira, director. “This program gives entrepreneurs the tools and resources to take the first crucial steps toward building scalable startups in North Alabama.”

The program, launching in January, offers foundational support to help participants validate their ideas, create minimum viable products, and prepare for pre-accelerator opportunities.

SPARK is dedicated to providing local startups and early-stage companies with the tools, mentorship, and resources needed to turn their ideas into thriving businesses. 

The program will offer a seven-week immersive experience, combining personalized coaching, hands-on workshops, and access to a powerful network of industry leaders and mentors. Entrepreneurs selected for the program will gain invaluable insights into business development, product-market fit, and growth strategies tailored to their unique needs. 

SPARK fills a critical gap in the entrepreneurial ecosystem by supporting entrepreneurs who have a business idea but need help validating and launching it to the market, complementing Huntsville’s established gBETA program, which focuses on companies with traction and looking to raise capital. 

Key highlights of the SPARK program:

• Timeframe: 7 weeks (Jan. 23 – March 14) 
• Format: In-person program in Huntsville, AL with 4 hours of weekly programming 
• Eligibility: Open to entrepreneurs with venture-backable ideas based in North Alabama 
• Hands-On Workshops: Participants will dive deep into critical areas such as business strategy, marketing, and fundraising. 
• Mentorship: Entrepreneurs will be introduced to experienced mentors who provide tailored guidance and feedback. 
• Pitch Opportunity: A culminating showcase event will give participants the chance to present their businesses to the community. 

There will be weekly workshops, mentorship sessions, and hands-on activities tailored to early-stage startups. With a focus on validation, market research, and customer discovery, the program equips entrepreneurs with the knowledge and skills to take their first steps toward traction. 

The program will culminate with Pints & Pitches, a showcase event at The Camp where participants will present their ventures to the community. 

Key Dates:

• Application Deadline: Jan. 10
• Program Kick-Off: Jan. 23
• Showcase Event: March 13

Applications for the SPARK program are now open. Entrepreneurs interested in joining the inaugural cohort can apply here.  

Entrepreneurs interested in learning more about gener8tor’s programming and resources or applying to a future program can visit the gener8tor SPARK and gBETA website, or reach out to Rochelle Silveira at [email protected] or Sierra Pena at [email protected].

Those interested in mentoring these companies or getting involved in other ways are also encouraged to connect.