NEW YORK — With a goal to enhance the community experience around the Montgomery Biscuits, a new sports ownership group purchased the Southern League franchise and another Minor League Baseball team, it was announced Thursday.
OnDeck Partners, a sports ownership group within the Avenue Sports Fund, announced its entry into MiLB with the acquisition of the Biscuits (Double-A affiliate of the Tampa Bay Rays) and the Visalia Rawhide (Single-A affiliate of the Arizona Diamondbacks).
“We are excited to launch OnDeck Partners with these two acquisitions which represent our respect for the tradition of Minor League Baseball and our commitment to its future,” said Avenue Sports Fund co-founder Marc Lasry. “OnDeck is building something special and important: not only supporting the success of the teams in which it invests, but also contributing to the dynamism of the communities in which they are located.”
The group said the acquisitions mark the first step in its long-term vision to “invest in fun, affordable entertainment while elevating the fan experience with the goal of deepening the connection between local communities and the game.”
“As OnDeck Partners begins its journey, we see incredible opportunities to create unforgettable fan experiences and to enhance in-stadium offerings, resulting in stronger connections between local communities and the game,” said Mike Carney, CEO of OnDeck Partners. “The Biscuits and the Rawhide have both been long-time pillars of community spirit and entertainment.
“Our goal is to enhance these hometown team experiences, ensuring our ballparks remain places where communities gather, celebrate, and create lasting memories together.”
