NORMAL — In a move to literally extend the “reach” of its brand, Alabama A&M University has launched a partnership with ReachTV, the largest airport television network in the nation.

The collaboration began with a conversation between Aaron Thompson, AAMU’s assistant vice president of advancement and branding, and ReachTV CEO Lynnwood Bibbens, whose leadership has helped position the minority-owned media company as a trailblazer in streaming, advertising, and airport-based broadcasting.

“Partnering with ReachTV represents a bold step forward for the Alabama A&M University brand,” said Thompson. “This allows us to showcase the university’s strengths to students and professionals on the move and helps ensure that AAMU’s story travels as far as our students’ ambitions.”

The partnership will place A&M’s brand messaging on screens in 90 airports nationwide, including Atlanta (ATL), Dallas/Fort Worth (DFW), St. Louis (STL), Los Angeles (LAX), Charlotte (CLT), Detroit (DTW), Birmingham (BHM), Washington, D.C. (DCA), Nashville (BNA), and more. The campaign, launching this month, will highlight key programs, online degree offerings, and expand AAMU’s reach to millions of travelers each month.

ReachTV has rapidly grown into a premier streaming television platform with a presence in over 90 airports nationwide. Alabama A&M is the first Historically Black College and University to advertise across the vast national platform.

“ReachTV is proud to partner with Alabama A&M University, an esteemed HBCU, to amplify their message to aspiring college students across our screens in airports nationwide,” said Avery Lockwood, vice president of strategic accounts for ReachTV.

The announcement comes on the heels of two consecutive years of record enrollment at Alabama A&M, underscoring the university’s momentum and growth trajectory.

With more students choosing AAMU than ever before, the university said the partnership is a natural next step in expanding its visibility and influence on a national scale.