HUNTSVILLE — Gone are the days of being referred to as “Alabama Huntsville” or “Alabama Huntsville Chargers.”
The University of Alabama in Huntsville has launched refreshed and comprehensive brand identity standards for its athletic programs, the school announced today.
“UAH has taken a thoughtful, strategic approach to unify its brand identity across all areas of the university, including our outstanding athletics programs,” the department said in a news release. “This effort reflects the high standards and competitive excellence that define UAH both in the classroom and on the field.”
The school said the branding also aligns with a broader University of Alabama System initiative to create a more cohesive visual identity among the three campuses — UAH, the University of Alabama, and the University of Alabama at Birmingham.
“We’ll begin rolling out new digital assets in the coming weeks and months,” said Kristina Hendrix, UAH vice president for strategic communications. “so you’ll start seeing our new look all around Huntsville and out of town. Expect more announcements about new merchandise later this year.
“We anticipate the entire implementation across our physical properties will take a few years.”
The new brand identy package will include updated primary and secondary athletics logos, spirit and specialty marks, an expanded color palette that will be used for the entire university — both the institution and athletics, and custom typography for the entire university.
“I was very pleased when I saw this logo,” Director of Athletics Dr. Cade Smith said. “It’s still the Chargers, but it’s fresh. I’m excited about the different ways we might be able to use it. It’s good for brand recognition; it’s good for exposure. Just think about the recruiting and sponsorship opportunities. It’s going to benefit our department and, hopefully, the school.”
To view merchandise, click here.
The branding “delivers a comprehensive identity standard with clear guidelines for use,” the school said.
The new branding policy will be consistent across all platforms and for all audiences.
“With these changes, UAH is embracing our name and highlighting the opportunity for a more unified brand presence across all of our properties,” the school said. “The letters ‘UAH’ or the complete spelling of ‘The University of Alabama in Huntsville’ should be used when referring to the university. ‘UAH Chargers’ or ‘Chargers’ can also be used as well.
“We will no longer be referred to as ‘Alabama Huntsville’ or ‘Alabama Huntsville Chargers.”‘
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