What started with 35 pairs of cowboy boots at a small store connected to a truck stop has grown into a nearly 30,000-square-foot retail destination, earning the founder of Jack’s Western and Outdoor Wear statewide recognition.
Larry Allred, who opened the Cullman business 50 years ago, has been named the Bronze Alabama Retailer of the Year by the Alabama Retail Association.
The award recognizes Allred’s five decades in business, his commitment to the Cullman community and the family legacy he continues to build.
Jack’s Western and Outdoor Wear began as a small shop connected to Jack’s Truck Stop and Café. Today, the store offers tens of thousands of boots, along with western and outdoor apparel for the entire family.
The business has also expanded its reach through e-commerce and social media, attracting customers from across the country.
But for Allred, the business has always been about more than retail.
As a child, he spent long days working on his grandfather’s farm. In 2013, he purchased that same property, which had once belonged to his great-grandfather, and built the store that stands there today.
“We are still working the land,” Allred said.
The family connection continues through his daughters, Sara Allred Barnett and Kristin Allred Mazur, and son-in-law Les Barnett, who help operate the business.
All four grandchildren also contribute, assisting with everything from inventory and boots to marketing and modeling clothing.
Allred’s commitment to giving back is rooted in an experience from his childhood.
After his family lost their home in a fire, members of the Cullman community stepped in to help. Among the gifts he received was a pair of cowboy boots that he wore every day.
He has never forgotten that kindness.
“I know what it means to have people show up for you when you need help,” Allred said. “That has stayed with me throughout my life. If we can help another family or support the community that has supported us, then that is something we want to do. It is part of who we are, not just something we do as a business.”
Today, Jack’s supports local schools, community organizations and events, sponsors food and toy drives, and donates clothing to families in need.
Alabama Retail Association President Rick Brown said Allred’s dedication to both his business and his hometown exemplifies the purpose of the Retailer of the Year award.
“Larry has built more than a successful retail business. He has created a family legacy and stayed true to the community that helped make it possible,” Brown said. “Recognizing a family business like Jack’s is what this award is all about.”
Jack’s Western and Outdoor Wear is a member of the Alabama Retail Association, which represents approximately 4,500 independent merchants and national company members across the state.
For more information about Jack’s Western and Outdoor Wear, visit jackswestern.com.
Got a tip for OTR? Send your tip to [email protected] with related photo/video, your name, phone number, and e-mail address.
