HUNTSVILLE – Two patented digital marketing platforms for banks and credit unions created by Huntsville’s DeepTarget, Inc. – DPX (Digital Experience Platform) and 3D StoryTeller – received Highly Commended recognition in the “Tech of the Future” category of the 2022 Banking Tech Awards USA.
Huntsville’s DeepTarget platforms simplify digital marketing for banks and credit unions while utilizing data insights and artificial intelligence to deliver personalized offers and messages across digital channels.
DeepTarget’s DPX helps bankers and credit union executives deliver consistent messages across channels to their customers and members. By simplifying their digital marketing, companies can deliver experiences that result in up to 10-times more sales while building lasting relationships with digital users.
3D StoryTeller drives more loan and deposit products through digital channels using social media-inspired user experiences. The platform delivers discoverable AI-powered financial stories, and built-in AI/ML-powered predictive targeting to bring the digital user an immersive 3D experience that compels end user engagement.
“Small or very large, DXP gives all FIs (financial institutions) the ability to present personalized visual experiences using AI with meaningful offers, video messages and financial wellness tools in real-time to engage the banking consumer,” said Preetha Pulusani, CEO of DeepTarget.
The “Tech of the Future” is awarded to a banking technology solution that leverages emerging and smart technologies like artificial intelligence (AI), machine learning (ML), robotics and/or big data, to bring clear and measurable improvements to the organization and customer experience.
The Banking Tech Awards USA celebrates and recognizes the achievements and successes of the rapidly expanding financial technology market in the United States.
“It is an honor to have our DXP and 3D StoryTeller recognized alongside such strong technology solutions that are positively impacting the financial services industry,” said Pulusani. “We are proud to provide banks and credit unions of all sizes a highly sophisticated digital marketing solution with a focus on simplifying its use for even the most highly resource-challenged FIs.
“We are deeply honored with this recognition and equally delighted with the success and ROI that our customers receive every day.”
DeepTarget is a Fintech company, started and headquartered in Huntsville. Their intelligent digital marketing platforms are a fit for financial institutions of all sizes and their digital marketing automation and sales solutions are used by hundreds of financial institutions.
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