New Regions Bank branch takes its cue … with no queue

MADISON – When customers enter the soon-to-open Regions Bank branch, they’ll notice something missing.

Lines for the tellers.

The Town Madison branch’s modern design will include no waiting in a traditional teller line, the bank said Tuesday. In fact, there will be no teller line at all.

Instead, when customers walk into the branch on Martin Road, scheduled to open in the fall, they will be greeted personally by a banker with a full range of services, the bank said in a news release.

Rather than customers needing to be referred from one banker to another for more in-depth needs, every banker at Town Madison will be ready to provide a wide array of services from account setup to helping people create customized roadmaps toward reaching their own, unique financial goals, the release said.

“At Regions, banking is about much more than opening accounts or handling transactions. Our focus is to provide personalized financial guidance from people who care – and who take the time to truly listen to customers’ unique needs,” said Brandon Greve, Consumer Banking Executive for Regions Bank. “Our approach blends personalized service with practical technology, to offer meaningful individualized plans, sound advice, and convenient access to tools and resources.

“The Town Madison branch is being built entirely around that concept – local bankers meeting the financial needs of local consumers and businesses.”

Regions said the “relationship-based approach to service” is powered by Regions Greenprint. Through conversations, Regions bankers help individual consumers and small-business owners create customized goals with recommended next steps designed to help them accomplish those goals.

The focus, Regions said, is to help customers build not only greater financial confidence but also greater awareness of the tools and information – as well as insights from local bankers – that are all within their reach to help them succeed.

“Talking about money can be difficult, but it doesn’t have to be. We have experience helping people build savings, pay down debts, and accomplish goals they may not have thought were possible,” said Greg Darby, Consumer Banking Manager for Regions Bank. “Our research shows there’s a strong demand for this type of service. That’s why Regions will be placing a greater emphasis on this personalized service, not only at Town Madison, but at all our locations.

“The in-person customer experience is the perfect complement to the enhanced technology available on the Regions mobile banking app. Plus, with the financial wellness information on Regions.com, we’re making valuable insights available to everyone, whether they bank with us or not.”

The Town Madison location will replace the branches on Madison Boulevard and at Redstone Arsenal. However, Regions ATMs will remain available at Redstone through walk-up ATMs in the Sparkman Center, Von Braun Complex and the PX.

The Town Madison branch and other Regions locations near Redstone will provide in-person branch-banking services. Regions said it builds and refines its branch and ATM network based on several factors, including customer patterns, overall demand and the ability to offer modernized services in convenient and highly accessible locations.

“Regions Bank has a history going back more than 170 years, and Huntsville was one of the original communities served by the predecessor banks that came together to build the Regions name – and our presence at Redstone will continue to be a cornerstone of our service in the area,” said Sean Kelly, Huntsville Market Executive for Regions Bank. “We’ve been a part of the Tennessee Valley’s growth the entire time, and we look forward to welcoming longtime customers – and new customers – to our new Town Madison branch when it opens this year.”