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Sage Growth announces marketing, communications partnership with HMR Veterans Services

BALTIMORE — HMR Veterans Services has selected Sage Growth Partners as its strategy and communications agency partner.

HMR is a provider of management services for state veterans homes, including five in Alabama, and Sage Growth is a healthcare growth strategy and marketing firm.

Established in 1998, HMR provides a dedicated approach to meeting the unique physical, mental and social needs of veteran residents of State Veterans Homes, according to a news release. All HMR-supported homes are active members of the National Association of State Veterans Homes and are committed to providing veterans with a caring and stimulating environment.

In Alabama, HMR manages the Bill Nichols State Veterans Home in Alexander City, Col. Robert L. Howard State Veterans Home in Pell City, Floyd E. “Tut” Fann State Veterans Home in Huntsville, William F. Green State Veterans Home in Bay Minette and CSM Bennie G. Adkins State Veterans Home in Enterprise.

“Our organization exists to serve those that were dedicated to serving our country. We are extremely proud to partner with multiple states to provide comprehensive services that help create a better quality of life and care environment that our veterans deserve,” said HMR President and CEO Labeed Diab. “From IT and compliance needs to facility construction, clinical quality enhancement, financial services and staff development, we place a special emphasis on services that have a significant impact on the daily lives of our veteran residents.

“Our new partnership with Sage will help us to further communicate our mission and continue to deliver our promise of a safe, quality and caring environment for our residents and staff members.”

The partnership with Sage will focus on increasing awareness for the company and for state veterans homes across the country, the news release said. These important communities are a vital aspect of long-term veterans support and care.

“At Sage, we have enormous respect for the military heroes that have served our country and the enormous sacrifices they have made for us all,” said Boh Hatter, Sage Growth Partners’ Chief Marketing Officer and one of the firm’s managing partners. “As the needs of veterans have transformed over the years, so has the need to effectively communicate the many residential benefits that are available to them.

“Our partnership with HMR will help increase the awareness of veterans homes in several states, and further tell the amazing stories of the individuals that make their home in these locations.”

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