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The ‘Biggest Party in the South’ is back July 18-20

CULLMAN – Pepsi Rock The South 2024 is back and better than ever. The three-day festival starts July 18 and continues through July 20.

Headliners Eric Church, HARDY, and Jelly Roll will be joined by Oliver Anthony, Parker McCollum, Warren Zeiders, Big & Rich featuring Gretchen Wilson, Priscilla Block, Flatland Cavalry and others.

“Crafting the lineup for Pepsi Rock The South 2024 has been an incredible journey. We’ve listened to our fans and aimed for the stars,” said Shane Quick, partner of Pepsi Rock The South. “This year, we’ve brought together an amazing lineup of artists that truly reflects what our fans want, to ensure they have an unforgettable three days. We have so many great things in store for Rock The South 2024.”

In addition to a star-studded lineup, massive infrastructure improvements have expanded the site by 45% and include the new Honky Tonk Hideaway, a large-scale air-conditioned Nashville Broadway Experience outfitted with an acoustic stage, line-dancing lessons, and more to help attendees beat the heat. Plus, there is no need to bring your own chair when you can reserve a comfortable chair and it will be ready and waiting for you at the festival to sit back, relax and enjoy the show!

RV and car camping provides a comfortable and convenient home base for the weekend.

“This year’s Rock The South will be the biggest and best ever,” said Nathan Baugh, partner of Pepsi Rock The South. “After being named the Alabama Tourism Department’s Event of the Year and building upon the success of 2023’s record-breaking numbers, we are prepared for 2024 to be the most exciting year yet.

“Our biggest focus is always producing an incredible attendee experience with first class music with an emphasis on supporting our local community.”

Pepsi Rock The South is not just about the music, but also about giving back to the local community, said Baugh. Since its inception in 2012, the festival has raised more than $1 million for area charities, including Bethsadia Volunteer Fire Dept, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery, and The Link of Cullman County.

Tickets and more information are available at http://www.rockthesouth.com.

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