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Touronimo acquires Destination Huntsville

HUNTSVILLE — Alabama has never had a destination management group serving the entire state – until now.

Touronimo, a Huntsville event-experiences company, has acquired Destination Huntsville, Touronimo announced today. Destination is an event and destination management company serving Huntsville and the surrounding areas.

This strategic merger allows Touronimo to create unforgettable experiences for groups of all sizes across the state of Alabama, including Huntsville, Birmingham, Mobile, and everywhere in between, a news release said.

“We are thrilled to integrate Destination Huntsville into the Touronimo family,” said Jenny Askins, founder and CEO of Touronimo. “This acquisition allows us to create one-of-a-kind experiences for groups coming to Alabama for conferences, board retreats, tradeshows, and more. We at Touronimo are excited to use our local expertise to create authentic, personalized events that show how much our state has to offer.”

The acquisition of Destination Huntsville brings together two powerhouses in the event management industry, leveraging their collective strengths to deliver a new level of excellence, the release said. This transition not only broadens Touronimo’s scope but also strengthens its local expertise, community connections, and unique offerings.

Clients of Touronimo and Destination Huntsville can expect a seamless transition as Touronimo integrates the best practices and insights from both companies into their offerings. Clients will benefit from an even more comprehensive range of services, deeper local connections, and enhanced event planning capabilities.

“This strategic acquisition represents Touronimo’s unwavering commitment to innovation, client satisfaction, and setting new standards in the industry,” the release said. “As Touronimo and Destination Huntsville combine forces, clients can anticipate a heightened level of service, creativity, and expertise that will elevate their event experiences.”

For more information, visit touronimo.com.

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