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Whataburger cooks up a ribbon-cutting

ATHENS — It’s a place so nice, they “opened” it twice!

Well, the Whataburger wasn’t really “opened” twice but the restaurant had a ribbon-cutting Thursday for its Athens franchise, which has been open since November.

It is the first Whataburger, though, for MWB Restaurants.

“It’s been exciting to see so many fans in the Athens area enjoy Whataburger’s customizable creations,” said CEO John Reno. “As we officially cut the ribbon at our first Whataburger restaurant, we want to extend a big thanks to the Athens-Limestone Chamber of Commerce for their support and helping celebrate with us, as well as our team members who work diligently each day to represent the Whataburger brand.

“This restaurant is just the beginning as we further our investment in the community we serve.”

As part of that investment, the franchise made a $1,000 donation to the Limestone County Economic Development Association & Athens-Limestone County Chamber of Commerce scholarship fund for Career and Technical Education scholarships.

“We are excited to welcome Whataburger and MWB Restaurants to our community,” said Pammie Jimmar, president of the Athens-Limestone Chamber of Commerce. “Whataburger is a legendary burger brand, and MWB Restaurants is a great organization that will become a strong community partner.

“This franchise partnership is a perfect example of the type of growth we expect for our community.”

Since opening in November, officials said the store on U.S. 72 near Exit 351 on I-65 has served more than 100,000 customers.

“The Limestone County Economic Development Association is proud to welcome Whataburger and MWB Restaurants to Athens and Limestone County,” said association President & CEO Bethany Shockney. “MWB Restaurants chose a premium location right off I-65, and it is an honor to be their first of many stores in their portfolio.

“I am confident Athens and the many tourists stopping through will provide the support needed to be successful in our community for years to come.”

With their Athens and Albertville restaurants now open, MWB Restaurants is scheduled to open its third location next month in the Huntsville area. The franchisee plans to open an additional 27 Whataburger restaurants within the next few years, providing more than 3,000 jobs to North Alabama.

Congratulations to Whataburger on their official #ribboncutting in City of Athens, Alabama (Public Relations). Since opening in November, store officials said they have served more than 100,000 patrons.

The franchise also contributed $1,000 donation to the LCEDA & Athens-Limestone County Chamber of Commerce scholarship fund for CTE scholarships. We appreciate the impact they have already made in our community and we look forward to them being here for years to come.

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