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Badge of honor: Tennessee Valley Realtors site recognized within industry

HUNTSVILLE – Home search site ValleyMLS has been named best in its industry by a real estate consulting and research firm.

ValleyMLS was given the Best MLS Badge for 2024 by the WAV Group. The award is based on the firm’s annual Customer Experience Index (CXI) for MLS organizations.

 “It’s a moment of pride for ValleyMLS as we celebrate being recognized with a Best MLS Badge by the Wav Group,” said Kurtis Krueger, CEO of Huntsville Area Association of Realtors and ValleyMLS.com. “We’re dedicated to continuously improving our services and providing top-notch support to our valued agents and brokers who subscribe to the MLS.

“We are honored to play a part in North Alabama residents finding a Realtor and finding a home on ValleyMLS.”

WAV Group’s Customer Experience Index program scores the organizations on seven standardized key performance indicators (KPIs): overall satisfaction, customer service, training, technology, data quality, responsiveness, and business generation. Collecting more than 17,000 responses from agents and brokers across the country, the WAV Group Customer Experience Index is the largest industry study on MLS satisfaction.

“The WAV Group Customer Experience Index is uncovering the key drivers of subscriber satisfaction to make it easier for MLSs to know where to focus their priorities and resources,’’ Marilyn Wilson, CEO and founding partner of WAV Group, said in a news release. “Most importantly, the localized reports are providing participating MLSs with practical, actionable, and affordable recommendations to improve the relevance and value of their organizations.

“Some participants are now incentivizing their CEOs and staff based on customer satisfaction improvements. Interestingly, having standardized measurements across multiple markets is helping us recognize patterns of MLS strengths, and opportunities to make the entire MLS industry stronger.” 

ValleyMLS was honored for Best Overall, Best Customer Service, Best Data Quality, and Best Responsiveness.


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