TUSCALOOSA — Improbable Media, a New York-based media company, is launching “LANK by Jalen Milroe,” a season-long digital diary series powered starring the University of Alabama quarterback.
According to a news release, the series will showcase Milroe’s journey to become the first black Crimson Tide quarterback to win the national championship and Heisman Trophy in the same season while navigating the changes that come with a new face leading the program. Featuring his reactions to the biggest moments of the season, “LANK By Jalen Milroe” will see the QB interview teammates, coaches, and former players in real time.
“I’m looking forward to bringing LANK beyond Tuscaloosa to the whole world this season,” said Milroe. “We have a new coach and new offensive system, but the mission is still the same. We’re going to compete for a SEC and national championship, and I’m looking to make more history of my own.
“Fans and naysayers can come along for the ride.”
Created by Milroe and his teammate Terrion Arnold in the wake of playoff disappointment in 2022, LANK – “Let All Naysayers Know” – became one of the most talked about mantras in collegiate sports last year, the company said.
“Jalen Milroe is changing what it means to be a college athlete in the new era of NIL,” said Jay Williams, Improbable Media co-founder, CEO and former college basketball national champion and All-American at Duke. “He had the foresight to trademark LANK ahead of the biggest season of his career and is partnering with the university to make sure what he’s built lasts long after his final game in Tuscaloosa.”
“LANK” is powered by Beast, a men’s personal care product line.
“Beast is excited to launch this partnership with Jalen Milroe,” said company CEO Holden Ferguson. “Jalen embodies what it means to be a Beast on and off the field. We believe Beast and Jalen can bring a new edge and excitement to men’s personal care that has never been seen before.”
Milroe joined Improbable Media as the company’s first athlete partner in July and as his exclusive content and production company and brand strategist of record.
He begins his senior season after leading the Crimson Tide to a 12-1 record and an SEC Championship as a Junior. He was named MVP of the conference title game win over then No. 1 ranked Georgia.
In the classroom, Jalen graduated in December with a degree in business administration. He hails from Katy, Texas, and both of his parents served in the United States military.
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