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Innova Primary Care opens in Madison

MADISON – Innova Primary Care, a full-service primary care practice, has opened in Madison. 

A ribbon-cutting attended by city leaders and supporters marked the occasion at the new location off Madison Boulevard on Research Park Boulevard.

Owner Dr. Brooke Uptagrafft says Innova first opened in Huntsville and the expansion to Madison will triple its capacity.  

“We have seven physicians on staff who are looking forward to serving Madison,” Uptagrafft said. “This is an underserved population and we are honored to be here.”

Uptagrafft said Innova specializes in providing healthcare services through a care team approach with accessibility and responsiveness 24/7.  

“Innova is another quality business that has decided to call the city of Madison home and is meeting the needs of our residents here,” said Mayor Paul Finley.

Finley also thanked Bill Roark and the Freedom Real Estate team for their role in bringing Innova Primary Care to Madison.  

“They are monster partners for our region,” said Finley. “The work by Freedom, Torch and Bill and his team has been enormous in supporting the region.”

Established in 2014, Freedom Real Estate was founded by Roark, a cofounder of Torch Technologies. Freedom is developing a number of projects in Huntsville and North Alabama.  

Roark said he is happy to be part of the Madison community.

“We love to come here to work on our projects and watch games across the street,” he said referring to nearby Toyota Field, home of the Rocket City Trash Pandas.  

The 25,000 square-foot building in Madison, originally built by Intergraph in the 1980s and most recently used by the Army, was gutted and renovated by Freedom Real Estate.  

Rendering of the Innova building in Madison. (Freedom Real Estate/Contributed)

“It was a challenge,” said Tyce Hudson, project director for Freedom.  “We closed on the property in March and had it open by September. That’s quite an accomplishment in today’s environment.”  

Hudson credit’s Freedom’s construction experience and commitment to quality for their accomplishment.  

“A lot of developers might cut corners in order to meet deadlines,” he said. “But here at Freedom we hold onto our properties long term so we make sure it’s done correctly and efficiently.”  

John Roberts, Freedom’s Real Estate & Business Development manager, said while this is their first medical building project, he expects more to follow.

“We are very bullish on medical needs in the area,” said Roberts. “With recent land acquisitions, we have additional opportunities to address the needs of residents here.” 

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