CULLMAN — The Biggest Party in the South is just a few months away and organizers are saying it will be “bigger than ever.”
Kid Rock, Nickelback and Hank Williams Jr. will headline the festival June 19-21 in Cullman with tickets going on sale this week.
“There’s something special about connecting with fans in these communities, and we’re ready to bring our best and truly rock the country,” said Michael Kroeger of Nickelback. “Can’t wait to see you all out there.”
Celebrating its 13th year, the iconic festival is a tribute to Cullman and the values of small-town America. Proceeds benefit local charities and the weekend festival provides a major economic impact on the area.
With attendance from fans from around the globe, Pepsi Rock the South generates revenue exceeding $25 million annually, as indicated by an economic impact report prepared by the Cullman Parks, Recreation, & Sports Tourism Department.
“This festival has been bringing the people of Cullman together for incredible music and unforgettable experiences for over a decade, driving significant economic impact for local businesses, as well as supporting nonprofit organizations throughout Alabama,” said Shane Quick, senior promoter & partner of Peachtree Entertainment. “Since 2012, Rock The South has given over $1.5 million back to our area charities.”
Last year, Rock the South raised more than $75,000 for local and regional charities including Bethsadia Volunteer Fire Department, Brook’s Place, Cullman Agriplex, Cullman Caring for Kids, Cullman County Imagination Library, Cullman VFW, Curt’s Closet, Good Samaritan Clinic, Les Dames, Restoring Women Outreach, Sisters United Recovery and The Link of Cullman County.
“We’re really looking forward to hitting the road and visiting some amazing towns, especially in places we’ve never played before,”
The festival will also include Three Doors Down, Gavin Adock, Treaty Oak Revival, Ole 60, Shenandoah, Clay Walker, Vincent Mason, Bayker Blankenship, Ty Myers, Hudson Westbrook, Them Dirty Roses, Cameron Whitcomb, and Dee Jay Silver.
Ticket sales are going on this week.
- Today: Presale tickets begin with past purchasers and email database subscribers getting the first chance at tickets.
- Wednesday: Artist presales will begin at 10 a.m.
- Thursday: Media presale tickets start at 10 a.m.
- Friday: Public on-sale starts at 10 a.m.
Ticket prices start at $89.99 plus fees and can be purchased at rockthesouth.com. Affordable “buy now, pay later” options will also be available at checkout via Affirm.
In addition to the lineups, festival promoter Peachtree Entertainment has introduced new ticket packages to enhance the fan’s festival experience. Both events offer single day and weekend general admission options, along with the newly added GA+ ticket, which will allow fans closest access to the stage.
A reimagined VIP ticket will be offered which includes access to all GA, GA+ and VIP areas and will feature a dedicated lounge with comfortable seating and shade, dedicated entrance lanes into the festivals, air-conditioned restroom trailers, premium concessions, a commemorative laminate and more. Hotel packages, as well as camping passes will also be available for purchase.
For more information about Pepsi Rock The South, including the full lineup and ticket details, hotel packages and more, visit rockthesouth.com.
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