HUNTSVILLE – The Von Braun Center received two Gold MarCom Awards in partnership with Red Sage Communications for the VBC’s 50th anniversary Campaign.
The two categories were “Marketing/Promotion Campaign – Branding” and “Marketing/Promotion Campaign – Integrated Marketing.”
“Celebrating 50 years of the Von Braun Center being our community’s place through time has been a wonderful creative journey,” said Samantha Nielsen, VBC director of Marketing and Public Relations. “Having Red Sage as a partner ensured we have an elevated campaign design and marketing plan that resonates with our fans and stakeholders.
“The partnership between our two organizations has made this multi-year celebration a manageable creative project.”
The MarCom Awards, unveiled in late 2024, recognize global excellence in marketing and communication. Sponsored by the Association of Marketing and Communication Professionals, MarCom entries go through a rigorous evaluation. Thousands of entries are received annually. Only a fraction win Gold recognition for quality and results.
“We are thrilled to share top accolades with our Von Braun Center partners,” said Sarah Macaluso, vice president of Client Experience & Strategy. “This campaign reminds us all of the special role the VBC plays in our lives – one it will continue to play through the ages. We are lucky to have a venue of this caliber regionally.”
For 50 years, the VBC has served as a premier destination, driving community connections across all demographics while contributing to economic vitality. The venue hosts a mix of concerts, sporting events, performances, exhibits, conferences and more.
The anniversary campaign, themed “Your Place Through Time,” incorporated custom branding, advertising, content and social marketing, video spotlights, on-site experiences, installations, custom merchandise and more.
The VBC turns 50 on March 14 and the golden anniversary will be marked with special events and promotions through March 2026.
For more information on the anniversary, visit www.vonbrauncenter.com.
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