HUNTSVILLE – In the Year of the Dragon, a new culinary arrival at MidCity District can only hope the Chinese calendar for 2024 brings what is predicted as a time for authority, prosperity and good fortune.
Wahlburger’s could’ve used some of that kismet, but instead the national gourmet burger chain is on the way out and Dragon Alley is moving in.
According to MidCity, Dragon Alley is the latest venture from popular local culinary innovator HX Brand adding to the district’s vibrant array of new-to-market retail, dining and entertainment options.
Guests of the future Asian street food bar and restaurant can look forward to a diverse selection of eclectic Asian street food favorites, along with boldly flavored shareable plates, delicious drinks and a lively atmosphere.
Jim Xue and Yunus Hasan, local entrepreneurs behind Huntsville hotspots such as Chop N Fresh, Kamado Ramen, Tous les Jours, Oh Crepe, Kung Fu Tea and I Love Sushi, will own and operate the Dragon Alley location. HX Brands continues to grow their culinary footprint in the Rocket City.
“As avid foodies, we felt compelled to introduce Huntsville to culinary concepts typically reserved for larger cities,” said Hasan, co-founder of HX Brands. “Our latest concept, Dragon Alley, promises to bring vibrant flavors and energy straight to our district’s dining experience, cooking up something fresh and unique that everyone can enjoy at an affordable price point.”
Dragon Alley’s culinary team, led by chef Chao Fang, promises top-notch Asian cuisine. Beyond exceptional dining, Dragon Alley aims to transport customers to 1990s Hong Kong with its colorful ambiance, characterized by neon lights, colorful artwork, artisanal wooden tables and unique accent pieces. Outdoor dining and a stage for local performers will MidCity District has other unique concepts in development.
“The mission and heartbeat of MidCity is to discover, introduce and celebrate all of the creativity and talent our city has to offer,” said Max Grelier, co-founder of RCP Companies and developer of MidCity District. “In order for Huntsville to compete with larger markets for workforce, we need to elevate our food scene as well.
“At MidCity, we are actively engaged in discussions with talented chefs from surrounding markets, aiming for Huntsville to be known as a city that over-indexes on culinary experiences for its size.”
Follow @midcitydistrict on Facebook and Instagram to stay up-to-date on the latest news and announcements related to the opening of Dragon Alley. For more information about the MidCity District and its other new-to-market retail, dining and entertainment options, visit midcitydistrict.com.
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