HUNTSVILLE — Huntsville’s WZDX TV has undergone a change in leadership.
The local Fox affiliate has removed the “interim” from Carrie Yates’ title and named her president and general manager.
Yates has been the interim general manager since the retirement of Larry Audas in the spring. In her role, Yates is responsible for overseeing the station’s operations across all platforms, as well as community outreach efforts and driving results for advertisers, media company Tegna said in a news release.
“I’m thrilled to continue my work with Tegna in Huntsville — a city I’m proud to call home with my family,” said Yates. “My commitment to our community, dedicated employees, and valued advertisers has never been stronger.
“Huntsville is thriving, and I’m eager to help serve and drive innovation at the station and across the market.”
Yates has served in sales leadership roles, most recently at WSFA in Montgomery and WAFF in Huntsville, before joining WZDX in 2020. At WSFA, she led the station to record revenue and digital performance.
A magna cum laude graduate of the University of Alabama, Yates was national sales manager at WALA and WFNA, and local and regional account executive at WALA and WBPG in Mobile.
“Carrie’s extensive experience as a sales leader and business strategist, combined with her deep understanding of the Alabama market, uniquely positions her to lead the WZDX team and serve the Huntsville community,” said Paul Trelstad, Tregna senior vice president, media operations.
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